Long Itchington

Strategic Land - Long Itchington

Stratford-on-Avon District Council

The site consists of a single 20.7 acre arable field adjoining the Warwickshire village of Long Itchington.

Immediately following exchange of the agreement the Rosconn team began work on an outline planning application for the site, undertaking the various technical survey work on the site, meeting the Parish Council and holding a public consultation event at the adjoining school.

Central to the planning strategy on this site was the submission of two applications, one for 75 dwellings on part of the site, and 150 on the entirety.

Strategic Land - Long Itchington
Long Itchington - Homes - 01
Long Itchington - Site Size
Case Studies - Long Itchington - Local Authority
Case Studies - Long Itchington - Purchaser
Case Studies - Long Itchington - Bids
Case Studies - Long Itchington - Exchange
Case Studies - Long Itchington - Planning
Case Studies - Long Itchington - Planning Granted
Case Studies - Long Itchington - Exchange
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The logic was 75 dwellings with careful nurturing stood a good chance at local level but the site as a whole could take more and there was a closing window of opportunity of when such as scheme would be acceptable in planning terms.

The 150 unit scheme was refused in March 2014 and the appeal was immediately lodged. The 75 unit scheme was granted planning consent by Stratford-on-Avon District Council in October 2014. With consent secured on part of the site, we proceeded to a Public Inquiry for the 150 unit scheme. The Inquiry took place in January 2015 and appeal was allowed in March. Following marketing of the site David Wilson Homes were selected as site purchaser and contracts were swiftly exchanged that August.

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What did our customers say?

“Rosconn was chosen as they were an up and coming young vibrant company who were hungry for success and wanted to prove themselves within their own field.
Rosconn were very patient in their dealings and communications with us, as we had never experienced the world of property development and occasionally could not understand the jargon. Daniel and Nick were always available to either visit in our homes, or on the telephone, whether it be within the working week, or after hours in their own time.

We felt Rosconn were different as they were a small friendly company who was striving for the end goal of success and we had a lot of faith in them.
Rosconn work as a team with each member having their individual input into each project and they have a marvellous network of experts to back up and
support them.

Rosconn can be highly recommended. During the process we felt Rosconn became an extended family member and we are still in contact with them.”

Shirley Smith & Sandra Campion

Land Owners

Although I was consulted by my clients at a very early stage of this deal, I take no credit for locating your client. After our initial meeting, I was asked if the promotional agreement route offered by your clients seemed to represent a reasonable way forward and my answer was ‘yes’ provided that the original document reflected the terms that had been agreed during my clients initial meetings with yours and overall was fair and reasonable to both parties.

I am pleased to say that after a little tweaking, the document was quickly agreed, signed and completed.
Much to everyone’s surprise (certainly on our side of the fence) permission was granted extremely quickly and although we had some false starts in finding a reliable purchaser, terms were eventually agreed and the matter proceeded to a successful conclusion.

Although this was a business transaction, with both your clients and mine having their own criteria, it was in fact more akin to a partnership with you and I in particular acting as a team in the same way that our respected clients, who remained in constant contact throughout the transaction, formed decisions that both were happy with.
One of the features of the deal as a whole, was that at times it was very quick moving but almost invariably my clients had been made aware of any information which I forwarded to them by your clients, often personally and usually well in advance of the emails. Your clients’ attention to detail was quite extraordinary and although this came at a cost in terms of counsel’s opinions, indemnity policies and third party solicitor’s fees and the like, overall it enabled the transaction to proceed at a pace with answers always being available to questions and a Plan B always sitting on the shelf waiting to be activated.

I know that at the end of the day, this was a good deal for both your clients and mine but at no time did my clients harbour any thoughts whatsoever either in relation to your client’s fees (which were of course agreed at the outset) or the disbursements. Their comments were ‘they have done the work’ and that was an end to it.
This transaction has literally been a life changer for my clients and I know that yours have already been approached by another landowner on my client’s recommendations. Hopefully, the outcome of that transaction will mirror the last with perhaps an even smoother ride given the experience that we now all have from the last transaction.

Keith Harvey


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Contact the Land Team
T: 01789 868211 E: [email protected]

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